I love this short article by Rian van der Merwe: Hey Marketers, making a website is not about you. Sites should be useful and meet the needs of our users, not force or trick users to do something…
Let’s respect our users and their needs. Let’s not treat them like puppets that need to be controlled.
As one who work for an internet marekting firm for a spell, I couldn’t agree more this post. Great read, check it out - Hey Marketers, making a website is not about you